Lubna is SEN-den’s Founder and one of three Directors that comprise our Management Team.

Lubna has more than 20 years of professional experience in the charity and social enterprise sectors, acquired in the UK and internationally. She also holds an MBA qualification, awarded in 2018.

A do-er and forward thinker, Lubna founded SEN-den after seeing friends in Enfield struggle to access support for their newly diagnosed, autistic children. Having worked extensively in the not-for-profit sector, she was fully aware of the sharply declining funds available for charities. The most realistic way forward would be to establish a social enterprise that would operate as a community business, capable of generating at least 50% of its own income through trading (selling good and services), rather than being fully dependent on fundraising to sustain itself, as is the case for most charities. SEN-den’s operating model is innovative and ambitious, and not without its challenges! Lubna has contributed her time, skills and experience to run all aspects of SEN-den’s operations for the last two years.

When Lubna is not managing SEN-den on a voluntary basis, she works as a freelance consultant providing advisory support to organisations of all sizes who need friendly, expert help to bring their plans, projects and innovations to life. For more about Lubna’s extensive experience: http://www.linkedin.com/in/lubnareid

How did we get started as a not-for-profit community business?

In the summer of 2019, Lubna enlisted James Hurdman, a Financial Planner, to set up a community business to support families affected by autism. A year later, Victoria Aseervatham, a highly experienced Local Government Manager, joined our Management Committee. We are so proud to be giving something back to Enfield, where we all grew up and went to school. We enjoy working together and finding creative solutions to the many challenges SEN-den faces as an early stage social enterprise.

Our Directors includes parents with lived experience of raising neuro-diverse children and navigating SEND processes.

James Hurdman
Director

Victoria Aseervatham
Director